Job Description
Join Innovate Detroit Marketing as a Remote Part-Time Digital Marketing Specialist and help local businesses thrive in the Motor City! We're seeking a creative strategist to drive online growth for our diverse client portfolio. This flexible 20-hour/week role offers competitive pay and the opportunity to make a tangible impact in Detroit's vibrant business ecosystem.
Responsibilities
- Develop and execute data-driven SEO/SEM campaigns to increase organic traffic
- Manage social media channels and create engaging content for diverse audiences
- Analyze campaign performance using Google Analytics and adjust strategies
- Collaborate with local Detroit businesses to understand their marketing goals
- Optimize email marketing funnels and automate customer journeys
- Stay updated on digital marketing trends and industry best practices
Qualifications
- 3+ years of digital marketing experience with proven results
- Proficiency in Google Analytics, SEMrush, and social media advertising
- Strong copywriting skills with ability to adapt tone for different brands
- Experience with marketing automation tools (HubSpot/Mailchimp)
- Ability to work independently and manage multiple projects
- Portfolio showcasing successful digital campaigns