Job Description
Join Crescent Digital Solutions as a Remote Part-Time Marketing Specialist and help local New Orleans businesses thrive in the digital space. We're seeking a creative strategist to drive brand growth through innovative online campaigns. This flexible 20-hour/week role offers the perfect blend of autonomy and collaboration, allowing you to make a tangible impact while enjoying New Orleans' unique culture. You'll work with a diverse portfolio of clients in hospitality, arts, and tech sectors, contributing to projects that celebrate the city's vibrant spirit.
Our ideal candidate thrives in remote environments, brings fresh perspectives to digital marketing challenges, and understands the nuances of local SEO and community engagement. You'll have access to our cutting-edge analytics tools and mentorship from industry veterans. This position includes competitive compensation, flexible scheduling, and opportunities for professional growth within our dynamic team.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across social media, email, and SEO platforms
- Manage content calendars and create engaging copy for diverse New Orleans-based businesses
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Collaborate with local businesses to understand their unique marketing needs and brand identities
- Conduct market research and competitor analysis to identify growth opportunities
- Manage paid advertising budgets and ensure cost-effective campaign implementation
- Produce monthly performance reports with actionable insights for clients
Qualifications
- 3+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, SEMrush, and social media advertising platforms
- Strong portfolio showcasing successful local marketing initiatives
- Excellent written communication skills with attention to New Orleans' cultural nuances
- Ability to work independently while meeting deadlines in a remote environment
- Experience with email marketing automation tools (Mailchimp, Klaviyo)
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Understanding of local SEO strategies and Google My Business optimization