Job Description
Join Innovate Digital Agency as a Remote Senior Digital Marketing Specialist and revolutionize how brands connect with audiences in the vibrant New Orleans market. We're seeking a data-driven strategist to lead integrated digital campaigns that drive measurable growth. Enjoy full remote flexibility with quarterly team meetups in our iconic French Quarter office, plus comprehensive benefits including health insurance, 401(k) matching, and professional development stipends. Work with award-winning clients while contributing to our culture of innovation and creativity.
Responsibilities
- Develop and execute multi-channel digital marketing strategies (SEO, SEM, social media, email)
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics
- Lead A/B testing initiatives to optimize conversion rates across digital touchpoints
- Manage $500K+ annual ad budgets across paid platforms (Google, Meta, LinkedIn)
- Collaborate with creative teams to produce compelling content and assets
- Present quarterly performance reports to C-suite stakeholders with actionable insights
- Mentor junior marketing specialists and foster team growth
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Expertise in SEO/SEM best practices and content strategy development
- Strong project management skills with experience managing cross-functional teams
- Certifications (Google Ads, HubSpot, or Meta Blueprint) preferred
- Portfolio demonstrating successful campaign implementations