Job Description
Join our dynamic remote team as a Senior Digital Marketing Manager and transform brands through innovative digital strategies. We're seeking a results-driven professional to lead our Charlotte-based marketing initiatives while enjoying the flexibility of full-time remote work with adaptable hours. Drive growth through data-driven campaigns, team leadership, and cutting-edge digital tactics.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead a team of 3-5 marketing specialists and coordinate with cross-functional departments
- Analyze campaign performance using Google Analytics, HubSpot, and marketing automation tools
- Manage $500K+ annual marketing budget with ROI optimization focus
- Create compelling content and messaging that resonates with target audiences
- Implement A/B testing frameworks to continuously improve conversion rates
- Stay current with digital marketing trends and platform algorithm changes
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years of digital marketing experience with 2+ years in leadership roles
- Proven expertise in SEO/SEM, Google Ads, and social media advertising
- Advanced proficiency in marketing automation platforms (HubSpot, Marketo)
- Strong analytical skills with experience in data interpretation and reporting
- Exceptional project management abilities with track record of meeting deadlines
- Excellent written and verbal communication skills