Job Description
Join InnovateTech Global's remote-first team as a Senior Digital Marketing Manager and transform how we engage customers across California and beyond. We're seeking a results-driven leader to architect data-driven digital strategies that accelerate growth and brand authority in the competitive tech landscape.
This 100% remote position offers the flexibility to work from anywhere in California while collaborating with our dynamic marketing team. You'll have autonomy to shape campaigns, mentor junior marketers, and directly impact our market expansion in the Golden State.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance metrics using tools like Google Analytics and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives for landing pages and conversion funnels
- Manage $500K+ annual digital advertising budget with quarterly strategic reallocation
- Collaborate with product teams to align marketing initiatives with product launches
- Mentor a team of 3-5 digital marketing specialists
- Present performance reports and strategic recommendations to executive leadership
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven track record of scaling digital campaigns in B2B tech or SaaS industriesExpert proficiency in marketing automation platforms (Marketo, HubSpot) and ad platforms (Google Ads, LinkedIn Ads)
- Advanced certification in Google Analytics or equivalent
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing remote teams and distributed workflows
- Bachelor's degree in Marketing, Business, or related field