Job Description
Join our award-winning marketing team at Dallas Innovations Group, a leading digital transformation firm based in the heart of Dallas. We're seeking a dynamic Senior Digital Marketing Manager to lead our remote-first initiatives while collaborating with our downtown Dallas headquarters. This full-time, work-from-home opportunity offers competitive compensation, comprehensive benefits, and the chance to shape our digital strategy while enjoying Texas' low cost of living.
Why Dallas? Our city combines Fortune 500 companies with a thriving startup scene, offering unparalleled networking opportunities. As a remote team member, you'll receive monthly stipends for co-working spaces and regular in-person meetups at our state-of-the-art Dallas facility.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Lead a team of 3-5 remote marketing specialists with weekly virtual check-ins
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics
- Collaborate with Dallas-based product teams to align marketing initiatives with business goals
- Manage $500K+ annual digital advertising budget with quarterly ROI reporting
- Drive lead generation campaigns targeting Dallas' growing tech sector
- Stay current with Dallas market trends and competitive landscape
Qualifications
- 5+ years digital marketing experience with 2+ years in remote team leadership
- Proven expertise in SEO/SEM and paid advertising platforms (Google Ads, LinkedIn Ads)
- Proficiency with marketing automation tools (HubSpot, Marketo) and analytics platforms
- Bachelor's degree in Marketing, Business, or related field
- Experience managing remote teams using Asana, Slack, and Zoom
- Strong understanding of Dallas' B2B tech and healthcare markets
- Google Analytics and HubSpot certifications preferred
- Exceptional written communication skills for remote collaboration