Job Description
Join BlueSky Innovations as a Senior Digital Marketing Manager and lead our remote-first marketing team from anywhere in North Carolina. We're seeking a strategic innovator to drive our digital transformation and elevate our brand presence in the competitive tech landscape. Enjoy flexible hours, comprehensive benefits, and the opportunity to shape our marketing strategy while working from the comfort of your home office.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email channels
- Lead a team of 3 marketing specialists with a focus on performance optimization and ROI
- Analyze market trends and consumer data to identify growth opportunities
- Manage $500K+ annual marketing budget with quarterly reporting to stakeholders
- Collaborate with product and sales teams to align marketing initiatives with business goals
- Implement A/B testing frameworks to continuously improve campaign effectiveness
- Oversee content creation strategy including blog, video, and thought leadership pieces
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of digital marketing experience with 3+ years in team leadership
- Proven track record of scaling revenue through data-driven campaigns
- Advanced proficiency in Google Analytics, HubSpot, and SEMrush
- Experience managing remote teams using Asana and Slack
- Certified Google Ads and HubSpot Marketing Hub professional
- Exceptional presentation skills with ability to communicate complex strategies to C-suite
- Strong understanding of B2B SaaS marketing principles