Job Description
Join Coastal Innovations Group as a Senior Digital Marketing Manager and lead our remote team from the vibrant coastal city of Virginia Beach! We're seeking a strategic innovator to drive our digital transformation and elevate our brand presence in the competitive tech landscape. This fully remote position offers the flexibility to work from anywhere while making a significant impact on our growth trajectory.
As a key member of our marketing leadership team, you'll develop and execute comprehensive digital strategies that span SEO, content marketing, social media, and paid advertising. You'll collaborate with cross-functional teams to align marketing initiatives with business objectives, analyze campaign performance data, and continuously optimize our digital ecosystem for maximum ROI. We offer a competitive benefits package including health insurance, 401(k) matching, and professional development stipends.
Responsibilities
- Develop and implement end-to-end digital marketing strategies aligned with business goals
- Lead SEO initiatives to improve organic search rankings and drive qualified traffic
- Manage PPC campaigns across Google Ads and social media platforms
- Oversee content creation and distribution across multiple channels
- Analyze marketing metrics and provide actionable insights to leadership
- Collaborate with product and sales teams to align marketing with customer journey
- Mentor junior marketing team members and foster a culture of innovation
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 8+ years of progressive digital marketing experience with 3+ years in leadership
- Proven expertise in SEO, SEM, and marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with experience in data-driven decision making
- Exceptional project management abilities with track record of delivering complex campaigns
- Certification in Google Analytics, Google Ads, or similar (required)
- Experience managing remote teams and distributed workflows
- Proficiency in HTML, CSS, and basic JavaScript for campaign optimization