Job Description
Join Innovate Digital Group's remote-first team as a Senior Digital Marketing Specialist based in Charlotte, NC. We're revolutionizing B2B marketing for Fortune 500 clients and seeking a data-driven innovator to lead our digital transformation initiatives. This full-time remote position offers competitive compensation, comprehensive benefits, and the flexibility to excel from your home office while making measurable impact on global brands.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics, HubSpot, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Manage $500K+ digital advertising budgets with quarterly performance reviews
- Create compelling content for webinars, whitepapers, and email nurture sequences
- Collaborate with cross-functional teams on product launches and market expansions
Qualifications
- 5+ years of digital marketing experience with proven B2B campaign success
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation platforms
- Certified in Google Ads, HubSpot, or similar digital marketing credentials
- Portfolio demonstrating $100K+ revenue generation from digital campaigns
- Strong data analysis skills with experience in attribution modeling
- Excellent written communication for creating marketing collateral