Job Description
Join InnovateTech Global as a Senior Digital Marketing Specialist and lead our remote-first marketing initiatives from Georgia! We're seeking a data-driven expert to execute cutting-edge campaigns that drive exponential growth. Enjoy flexible hours, comprehensive benefits, and the opportunity to shape our digital presence while working from anywhere in Georgia. Our collaborative culture values innovation and work-life balance, making this the perfect opportunity for ambitious marketing professionals.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics, HubSpot, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Manage $500K+ digital advertising budgets with quarterly reporting to stakeholders
- Collaborate with content teams to create compelling, SEO-optimized assets
- Stay current with industry trends and algorithm updates to maintain competitive edge
Qualifications
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation platforms
- Bachelor's degree in Marketing, Business, or related field
- Google Ads and HubSpot certifications required
- Strong analytical skills with ability to translate data into actionable strategies
- Exceptional written communication and project management abilities
- Portfolio demonstrating successful campaign execution and growth metrics