Job Description
Join Nashville's fastest-growing tech innovator as a Senior Digital Marketing Specialist! We're seeking a dynamic remote professional to drive our digital presence while enjoying Nashville's vibrant culture from home. This full-time role offers competitive compensation, flexible hours, and the opportunity to shape our marketing strategy in a collaborative environment. Why Nashville? Benefit from our city's booming tech scene without sacrificing work-life balance. Your Impact: Lead digital campaigns that transform industries and build meaningful connections with global audiences.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, and social media
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Create compelling content for blogs, emails, and landing pages that drive engagement
- Manage PPC budgets and optimize campaigns for maximum ROI
- Collaborate with product teams to align marketing initiatives with business goals
- Lead A/B testing initiatives to continuously improve conversion rates
- Maintain and grow our CRM database for personalized customer journeys
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience required)
- Proven expertise in SEO/SEM, Google Ads, and Facebook Ads Manager
- Advanced proficiency in marketing automation (HubSpot/Marketo preferred)
- Strong analytical skills with data-driven decision-making experience
- Exceptional written communication and content creation abilities
- Experience managing remote teams and asynchronous workflows
- Familiarity with Nashville market dynamics and regional trends
- Google Analytics and Google Ads certifications required