Job Description
Join our dynamic marketing team as a Senior Digital Marketing Specialist and drive impactful remote campaigns from the comfort of your Ohio home. We're seeking a results-driven professional to spearhead our digital transformation initiatives, leveraging cutting-edge analytics and creative strategies to accelerate brand growth. Enjoy competitive compensation, comprehensive benefits, and a flexible work environment designed for peak productivity. This is a 100% remote position with no travel requirements.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email, and social media channels
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition
- Collaborate with cross-functional teams to align marketing with business objectives
- Manage digital advertising budgets across platforms (Google Ads, Facebook Ads, LinkedIn)
- Create compelling content for blogs, emails, and social media platforms
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven ROI results
- Expertise in SEO/SEM, Google Analytics, and marketing automation platforms
- Strong analytical skills with ability to translate data into strategic decisions
- Proficiency in HTML, CSS, and marketing tools (HubSpot, Marketo, etc.)
- Exceptional written and verbal communication skills
- Ability to work independently with minimal supervision in a remote setting