Job Description
Join Coastal Growth Partners as a Senior Digital Marketing Specialist and drive transformative growth for our portfolio of coastal lifestyle brands. This fully remote position offers the flexibility to work from anywhere in Virginia Beach while collaborating with innovative teams. We're seeking a data-driven marketer to spearhead multi-channel campaigns, optimize customer journeys, and deliver measurable ROI in a dynamic digital landscape. Enjoy competitive compensation, comprehensive benefits, and the opportunity to shape our digital transformation from home.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition costs
- Manage content calendar creation and execution for blog, email, and social platforms
- Collaborate with design teams to ensure brand consistency across all digital assets
- Generate monthly performance reports with actionable insights for leadership
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience required)
- Proven expertise in Google Ads, Facebook Ads Manager, and programmatic advertising
- Advanced proficiency in SEO tools (SEMrush, Ahrefs) and content marketing strategies
- Strong analytical skills with ability to interpret complex data sets
- Experience managing remote teams and asynchronous workflows
- Certifications in Google Analytics, HubSpot, or Hootsuite preferred
- Exceptional written communication and project management abilities