Job Description
Join our award-winning remote team and revolutionize digital marketing from the comfort of your home! Innovate Digital Solutions is seeking a dynamic Senior Digital Marketing Specialist to drive growth for our Tampa-based clients. Enjoy competitive compensation, flexible hours, and a culture that values creativity and results. As a fully remote role, you'll collaborate with cross-functional teams while making a tangible impact in the digital landscape.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, SEMrush, and HubSpot to optimize ROI
- Manage PPC budgets exceeding $100K and improve conversion rates by 20%+
- Create compelling content for blog posts, landing pages, and social media platforms
- Lead A/B testing initiatives to refine user journeys and engagement
- Collaborate with design teams to ensure brand consistency across all digital channels
- Prepare monthly performance reports and present actionable insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of proven digital marketing experience with measurable results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Certifications in Google Analytics, HubSpot, or SEMrush preferred
- Expertise in SEO/SEM best practices and algorithm updates
- Strong data analysis skills with ability to translate metrics into strategy
- Exceptional written communication and project management abilities
- Portfolio demonstrating successful campaign execution