Job Description
Join our dynamic marketing team as a remote Senior Digital Marketing Specialist and drive impactful growth for innovative clients across Milwaukee and beyond. This full-time position offers the flexibility to work from home while collaborating with a talented team of marketing professionals. You'll develop and execute comprehensive digital strategies that elevate brand presence, increase engagement, and deliver measurable ROI. Our competitive compensation package includes health benefits, professional development stipends, and quarterly team-building events.
Responsibilities
- Design and implement multi-channel digital marketing campaigns including SEO, PPC, email, and social media
- Analyze campaign performance data using Google Analytics, SEMrush, and marketing automation tools
- Optimize conversion funnels and landing pages to improve lead generation and customer acquisition
- Manage content calendars and collaborate with creative teams for compelling ad copy and visuals
- Generate detailed monthly performance reports with actionable insights for stakeholders
- Stay current with industry trends and algorithm updates to maintain competitive advantage
- Mentor junior marketing associates through strategy workshops and best practices sharing
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of hands-on digital marketing experience with measurable ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong understanding of SEO/SEM principles and content marketing strategies
- Experience with marketing automation platforms (HubSpot, Marketo, or similar)
- Proven ability to manage budgets and optimize campaign performance
- Exceptional analytical skills with data-driven decision-making capabilities
- Excellent written communication and presentation skills