Job Description
Join InnovateTech Solutions and lead our digital transformation from the comfort of your home! We're seeking a dynamic Senior Digital Marketing Specialist to drive growth for our Ohio-based clients in a 100% remote environment. As a key player in our marketing division, you'll craft data-driven strategies that elevate brands and deliver measurable ROI. Enjoy flexible hours, comprehensive benefits, and a collaborative culture that values innovation and work-life balance. If you're passionate about digital marketing and ready to make an impact without commuting, this is your perfect career move.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Manage PPC budgets and optimize ad spend for maximum ROI across Google Ads and social platforms
- Lead A/B testing initiatives for landing pages, email sequences, and ad creative
- Create compelling content strategies that align with client goals and industry trends
- Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience accepted)
- Proven expertise in SEO/SEM, Google Ads, Meta Ads, and marketing automation platforms
- Strong analytical skills with experience in data interpretation and reporting
- Certification in Google Analytics, HubSpot, or similar (preferred)
- Exceptional written communication and project management abilities
- Experience managing remote teams or cross-functional projects
- Proficiency in HTML, CSS, and basic JavaScript for landing page optimization
- Portfolio demonstrating successful campaign results