Job Description
Join Memphis Innovate Group as a Senior Digital Marketing Specialist and transform how brands connect with audiences in the digital age. This 100% remote role offers the perfect blend of strategic thinking and creative execution, allowing you to build impactful campaigns from the comfort of your Memphis home office. We're seeking a data-driven marketer who can elevate our clients' online presence while enjoying full work-from-home flexibility. Our collaborative culture supports professional growth with cutting-edge tools and continuous learning opportunities.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Analyze campaign performance data using Google Analytics and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives for landing pages and email campaigns
- Manage digital advertising budgets with quarterly performance reporting
- Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in digital marketing with proven campaign management success
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Certification in Google Analytics or HubSpot preferred
- Exceptional data interpretation skills with ability to translate insights into actionable strategies
- Strong written communication skills with portfolio of successful campaign examples
- Self-motivated with ability to thrive in remote work environment