Job Description
Join our dynamic team as a Senior Digital Marketing Specialist and revolutionize our online presence from the comfort of your home office. We're seeking a results-driven expert to lead our digital marketing initiatives across multiple channels. This remote position offers the flexibility to work from Minneapolis while collaborating with a global team. You'll develop data-driven strategies, manage paid campaigns, and optimize conversion rates to drive business growth. Our culture values innovation, work-life balance, and continuous learning.
Responsibilities
- Design and execute multi-channel digital marketing campaigns (SEO, PPC, Social Media)
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Develop and optimize content strategies that align with brand voice and audience engagement
- Manage PPC budgets across Google Ads, LinkedIn, and Facebook with ROAS optimization
- Lead A/B testing initiatives for landing pages and email campaigns
- Collaborate with product and sales teams to align marketing strategies with business goals
- Prepare monthly performance reports with actionable insights and recommendations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation platforms (HubSpot/Marketo)
- Expert knowledge of SEO/SEM best practices and algorithm updates
- Strong analytical skills with ability to translate data into strategic decisions
- Experience managing PPC budgets exceeding $50,000/month
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Exceptional written communication and presentation skills