Job Description
Join InnovateTech Solutions as a Senior Digital Marketing Specialist and revolutionize our online presence from the comfort of your home office. We're seeking a results-driven expert to lead our digital strategy across SEO, PPC, and content marketing. This full-time remote position offers competitive compensation, comprehensive benefits, and the opportunity to shape our brand's digital footprint while enjoying California's Central Valley lifestyle.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels
- Optimize SEO performance and manage PPC campaigns with $50K+ monthly ad budgets
- Create data-driven content calendars for blogs, social media, and email campaigns
- Analyze KPIs using Google Analytics and HubSpot to drive ROI improvements
- Lead A/B testing initiatives for landing pages and conversion funnels
- Collaborate with cross-functional teams to align marketing with business goals
- Stay updated on industry trends and algorithm changes
Qualifications
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, SEMrush, and Google Ads
- Bachelor's degree in Marketing or related field (or equivalent experience)
- Certification in Google Analytics or HubSpot Marketing
- Experience managing remote teams and asynchronous workflows
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional written communication for content creation
- Must reside in Fresno metropolitan area for local market knowledge