Job Description
Join InnovateTech Solutions as our Senior Digital Marketing Specialist and lead transformative remote campaigns from the vibrant culture of New Orleans! We're seeking a data-driven expert to spearhead our digital presence while enjoying 100% remote work flexibility. This full-time role offers competitive compensation, comprehensive benefits, and the opportunity to impact a growing tech company's global reach. Why InnovateTech? We prioritize work-life balance, offer professional development stipends, and foster an inclusive remote-first culture. What You'll Love: Flexible schedule, home office setup allowance, quarterly team retreats in New Orleans, and the chance to shape our digital strategy from anywhere in Louisiana.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Analyze campaign performance data using Google Analytics and marketing automation platforms
- Lead content creation initiatives including blog posts, email campaigns, and video production
- Manage paid advertising budgets and optimize ROI across multiple platforms
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Generate detailed performance reports and present actionable insights to stakeholders
- Stay current with digital marketing trends and emerging technologies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience accepted in lieu)
- Proven experience managing full-funnel digital marketing campaigns
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong proficiency in marketing automation tools (HubSpot/Marketo preferred)
- Exceptional analytical skills with ability to translate data into strategy
- Experience developing content strategies and managing content calendars
- Remote work experience with demonstrated ability for self-management
- Portfolio demonstrating successful campaign results