Job Description
Join InnovateTech Solutions as a remote Senior Digital Marketing Specialist and transform how brands connect with audiences across Tampa and North Carolina. We're seeking a data-driven innovator to lead our digital strategy and drive measurable growth in a fully remote environment. Enjoy flexible hours, comprehensive benefits, and the opportunity to shape our marketing landscape while working from home.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, PPC, social media, and email marketing
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Create compelling content that drives engagement and conversions for B2B and B2C clients
- Manage digital advertising budgets with ROI optimization across platforms
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Stay current with industry trends and algorithm updates
- Lead A/B testing and conversion rate optimization projects
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience accepted)
- Proven expertise in SEO/SEM, Google Ads, and social media advertising
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Strong analytical skills with experience in data visualization
- Exceptional written communication and storytelling abilities
- Remote work experience with demonstrated self-management skills
- Google Analytics and Google Ads certifications preferred