Job Description
Join NashTech Innovations as a Senior Digital Marketing Specialist and drive our digital transformation from the comfort of your home office. We're a Nashville-based tech leader revolutionizing healthcare analytics, and we need your expertise to expand our digital footprint. This fully remote role offers competitive compensation, flexible hours, and comprehensive benefits while making tangible impact in a growing industry.
As a key member of our marketing team, you'll develop data-driven strategies that connect healthcare providers with our cutting-edge platform. We value creativity, analytical rigor, and remote collaboration. If you're passionate about digital innovation and want to shape the future of healthcare technology while enjoying Nashville's vibrant culture remotely, this is your opportunity.
Responsibilities
- Design and execute multi-channel digital marketing campaigns across SEO, SEM, social media, and email marketing
- Analyze performance metrics using Google Analytics, HubSpot, and other marketing automation tools
- Develop compelling content for healthcare technology audiences including blog posts, whitepapers, and case studies
- Optimize conversion funnels and A/B test landing pages to improve lead generation
- Collaborate with product team to translate technical features into customer benefits
- Manage $150K+ digital advertising budget with ROI-focused optimization
- Maintain competitive analysis and industry trend reporting
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven ROI in B2B tech/healthcare
- Expertise in SEO/SEM tools (Ahrefs, SEMrush, Google Ads) and marketing automation
- Strong analytical skills with experience in data visualization (Tableau/Power BI)
- Exceptional written and verbal communication skills
- Certified Google Analytics and HubSpot preferred
- Ability to work independently with minimal supervision
- Portfolio demonstrating successful campaign results