Job Description
Join Innovate Digital Solutions as a Senior Digital Marketing Specialist and transform your career while working remotely from Jacksonville, FL. We're seeking a data-driven innovator to lead our digital strategy and drive measurable growth for our diverse client portfolio. Enjoy flexible hours, competitive benefits, and the freedom to excel from your home office while making a tangible impact in the digital marketing landscape.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives to improve conversion rates and user engagement
- Manage paid advertising budgets (PPC, social ads) with a focus on cost efficiency
- Collaborate with cross-functional teams to align digital initiatives with business goals
- Stay updated on industry trends and algorithm updates to maintain competitive edge
Qualifications
- 5+ years of digital marketing experience with proven results in multi-channel campaigns
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong analytical skills with ability to translate data into actionable insights
- Certification in Google Analytics, HubSpot, or similar preferred
- Proficiency in marketing automation tools (e.g., Marketo, Mailchimp)
- Exceptional communication skills with ability to present complex strategies clearly
- Portfolio demonstrating successful campaign implementations