Job Description
Join Innovatech Solutions Inc., a leading digital transformation firm, as our Senior Digital Marketing Specialist. This fully remote position offers the flexibility to work from anywhere in Miami while driving impactful marketing campaigns for Fortune 500 clients. We're seeking a data-driven innovator to lead our digital growth strategy in a collaborative, results-oriented environment.
Enjoy comprehensive benefits including health insurance, 401(k) matching, and professional development stipends. This is your opportunity to advance your career while maintaining work-life balance in the vibrant Miami community.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives for landing pages, email campaigns, and ad creatives
- Manage paid advertising budgets across Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
- Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints
- Generate monthly performance reports with actionable insights for executive stakeholders
- Mentor junior marketing associates on industry best practices and emerging trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 5+ years of digital marketing experience with proven campaign success metrics
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation platforms
- Strong understanding of SEO/SEM principles and content marketing strategies
- Experience managing budgets over $500K annually with documented ROI improvements
- Certified in Google Ads, HubSpot, or similar digital marketing credentials
- Exceptional analytical skills with ability to translate data into actionable strategies
- Excellent written and verbal communication skills for stakeholder presentations