Job Description
Join InnovateTech Global as a Senior Digital Marketing Specialist and transform how we connect with customers nationwide. Enjoy the freedom of 100% remote work with flexible hours designed to support your work-life balance. This full-time position offers the perfect blend of autonomy and collaboration, allowing you to thrive from anywhere in the United States while contributing to cutting-edge marketing initiatives.
We're seeking a dynamic professional to lead our digital strategy across multiple channels. You'll drive brand growth through data-driven campaigns, optimize customer journeys, and mentor junior team members—all while enjoying Boston's vibrant professional ecosystem without the commute. Our comprehensive benefits package includes health insurance, retirement plans, and professional development stipends.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email)
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Manage digital advertising budgets across $500K+ spend accounts
- Create compelling content and manage editorial calendars
- Collaborate with cross-functional teams (Sales, Product, Design) on integrated campaigns
- Mentor junior marketers and conduct performance reviews
- Stay current with digital marketing trends and platform updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with 2+ years in remote settings
- Proven expertise in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong project management skills with experience managing complex campaigns
- Advanced proficiency in marketing automation tools (HubSpot/Marketo)
- Excellent analytical skills with data-driven decision-making abilities
- Exceptional written and verbal communication skills
- Portfolio demonstrating successful campaign results