Job Description
Join InnovateTech Solutions, a digital-first marketing agency revolutionizing client growth through cutting-edge strategies. We're seeking a dynamic Senior Digital Marketing Specialist to lead remote campaigns while making a tangible impact from Ohio. Enjoy flexible hours, comprehensive benefits, and a collaborative culture that champions innovation and work-life balance.
Responsibilities
- Develop and execute multi-channel digital marketing strategies (SEO, SEM, social media, email)
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Manage PPC budgets with ROI-focused optimization across Google Ads and social platforms
- Create compelling content assets (blogs, whitepapers, video scripts) for diverse audiences
- Lead A/B testing initiatives to continuously improve conversion rates
- Collaborate with cross-functional teams on product launches and brand campaigns
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and HubSpot/Mailchimp
- Expertise in SEO/SEM best practices and content marketing strategies
- Strong analytical skills with ability to translate data into actionable strategies
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Exceptional written communication and project management abilities
- Experience managing remote teams and asynchronous workflows