Job Description
Are you a strategic thinker with a passion for driving organic growth? Vertex Digital is seeking a world-class Senior SEO Specialist to lead our search engine optimization efforts. In this pivotal role, you will own our organic visibility, crafting data-driven strategies that propel our brand to the top of search results.
As a Senior SEO Specialist, you won't just optimize pages; you will shape the future of our digital presence. You will collaborate with cross-functional teams to align SEO with business goals, ensuring that every piece of content serves a purpose in our overarching marketing ecosystem.
Why Join Us?
- Competitive compensation and equity package.
- Flexible remote-first culture with a vibrant San Francisco hub.
- Continuous learning opportunities in the fast-paced digital landscape.
Responsibilities
- Technical Mastery: Conduct in-depth technical SEO audits to identify and rectify issues impacting site crawlability, indexability, and page speed.
- Strategy & Execution: Develop and implement comprehensive SEO strategies that drive organic traffic, keyword rankings, and conversions.
- Content Optimization: Partner with content creators and editors to optimize landing pages, blog posts, and product descriptions for maximum search visibility and user engagement.
- Analytics & Reporting: Monitor performance metrics using Google Analytics 4 and Search Console, generating detailed reports that demonstrate ROI and inform strategic pivots.
- Link Building: Execute high-quality backlink acquisition campaigns to enhance domain authority and domain rating.
- Competitor Analysis: Monitor competitor movements and industry trends to identify new opportunities and maintain a competitive edge.
Qualifications
- Experience: 4+ years of proven experience in SEO, with a focus on technical SEO and content strategy.
- Technical Skills: Proficiency in interpreting server logs, analyzing robots.txt, and resolving canonicalization issues.
- Tools: Deep expertise in Google Analytics 4, Google Search Console, Ahrefs, SEMrush, or similar tools.
- Communication: Exceptional ability to translate complex technical data into actionable insights for stakeholders.
- Certifications: Google Analytics or Google Ads certification is highly preferred.
- Education: Bachelor’s degree in Marketing, Computer Science, or a related field.