Job Description
We are seeking a visionary Senior SEO Specialist to join our high-performance marketing team in Oakland, CA. In this pivotal role, you will drive organic growth, optimize our digital footprint, and develop data-driven strategies that elevate our brand visibility in a competitive market. You will collaborate closely with content creators, developers, and data analysts to ensure our technical and creative assets align with our business goals.
Why Join Us?
We offer a dynamic environment, competitive benefits, and the opportunity to work on cutting-edge projects that shape the future of digital marketing. If you are passionate about search engines and data analytics, we want to hear from you.
Responsibilities
- Conduct comprehensive keyword research and analysis to identify high-value opportunities and optimize site content.
- Execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
- Perform technical SEO audits to identify and resolve issues that impact site performance and crawlability.
- Develop and implement link-building strategies to enhance domain authority and referral traffic.
- Analyze website performance using Google Analytics, Search Console, and other reporting tools to report on ROI and KPIs.
- Collaborate with content teams to create SEO-friendly assets that engage users and convert visitors.
Qualifications
- 5+ years of proven experience in SEO, with a track record of improving organic rankings for major keywords.
- Deep understanding of Google algorithms, SEO best practices, and current search engine trends.
- Proficiency in technical SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs) and analytics platforms (Google Analytics 4, Search Console).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field.