Job Description
Join our award-winning marketing team as a Senior Social Media Manager and transform how brands connect with audiences in the digital age. We're seeking a strategic visionary to lead our social media initiatives across all platforms, drive measurable ROI, and elevate our brand presence in the competitive Durham market. This high-impact role combines creativity with data-driven decision-making in a dynamic, fast-paced environment.
Responsibilities
- Develop and execute comprehensive social media strategies aligned with business objectives
- Lead content creation, curation, and publishing across all platforms (LinkedIn, Instagram, Twitter, TikTok)
- Analyze campaign performance using advanced analytics tools and optimize in real-time
- Manage $200K+ paid social media budgets with exceptional ROI tracking
- Collaborate with cross-functional teams to align social initiatives with broader marketing goals
- Mentor junior team members and foster innovative social media trends
- Monitor industry trends and competitor activities to identify growth opportunities
Qualifications
- 5+ years of progressive social media management experience with B2B/B2C brands
- Proven track record of growing social media engagement by 40%+ year-over-year
- Advanced proficiency in social analytics tools (Sprinklr, Hootsuite, Sprout Social)
- Expertise in paid social advertising with $100K+ budget management
- Strong portfolio demonstrating successful campaign results and creative content
- Bachelor's degree in Marketing, Communications, or related field
- Google Analytics and Meta Blueprint certifications preferred
- Ability to thrive in a fast-paced, data-driven environment