Job Description
Join Nashville's premier digital marketing agency as we revolutionize brand storytelling in the heart of Music City! We're seeking a visionary Senior Social Media Manager to lead our client portfolio's digital presence. This hybrid role combines strategic creativity with data-driven execution, perfect for a digital native ready to shape brand narratives that captivate audiences across platforms. Enjoy competitive benefits including health insurance, 401k matching, and monthly team outings at local Nashville hotspots.
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms (Instagram, TikTok, LinkedIn, Twitter, Facebook)
- Lead content creation calendar with 20+ monthly assets including graphics, videos, and copy
- Analyze campaign performance using Sprout Social and Google Analytics to optimize ROI
- Manage $50K+ monthly ad budgets across Meta and TikTok platforms
- Coordinate with cross-functional teams (PR, Design, Sales) for integrated campaigns
- Train junior staff on platform best practices and emerging trends
- Present monthly performance reports to C-suite with actionable insights
Qualifications
- 5+ years of social media management experience with portfolio of B2C brands
- Proven track record of growing engagement by 50%+ year-over-year
- Advanced proficiency in Meta Business Suite, Canva, and Adobe Creative Suite
- Google Analytics and UTM parameter certification preferred
- Experience managing paid social budgets exceeding $30K/month
- Strong understanding of Nashville's local market dynamics
- Bachelor's degree in Marketing, Communications, or related field