Job Description
Join Innovate Digital Solutions as our Senior Social Media Manager and lead transformative digital campaigns for high-profile clients in Bakersfield's thriving tech sector. We're seeking a strategic visionary to drive our social media presence and measurable ROI. Enjoy competitive compensation, flexible work arrangements, and a collaborative culture that values creativity and data-driven results. This senior role offers unparalleled growth opportunities in one of California's fastest-growing markets.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, TikTok, LinkedIn, Facebook, Twitter)
- Analyze campaign performance metrics and optimize content for maximum engagement and conversion
- Lead a team of 3 junior content creators and coordinate with marketing, sales, and design departments
- Manage a $500K+ annual social media advertising budget with ROI-focused allocation
- Create compelling multimedia content including videos, graphics, and written copy
- Monitor industry trends and competitor activities to identify growth opportunities
- Report monthly performance dashboards to executive stakeholders with actionable insights
Qualifications
- 5+ years of progressive social media management experience with proven ROI results
- Expertise in social media advertising platforms (Meta Business Suite, LinkedIn Ads, TikTok Ads)
- Advanced proficiency in analytics tools (Google Analytics, Sprout Social, Hootsuite)
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- Portfolio demonstrating successful brand-building campaigns with 100K+ follower growth
- Experience managing social media teams and developing junior talent
- Deep understanding of B2B and B2C social media strategies for diverse industries