Job Description
Join our award-winning marketing team as Senior Social Media Manager and drive explosive growth for Fortune 500 clients in the Research Triangle. We're seeking a data-driven creative leader to architect next-gen social strategies that convert audiences into brand advocates. Enjoy competitive compensation, premium benefits, and the flexibility to hybrid work in our state-of-the-art Durham innovation hub.
Responsibilities
- Develop and execute data-backed social media strategies across LinkedIn, Instagram, TikTok, and emerging platforms
- Lead cross-functional campaigns generating 2M+ monthly impressions and 15%+ engagement growth
- Manage $500K+ ad budgets with 30%+ ROI optimization through A/B testing
- Analyze social analytics using Sprout Social and Tableau to inform strategic pivots
- Mentor junior team members while maintaining hands-on content creation
- Collaborate with product teams to launch viral campaigns during product releases
Qualifications
- 5+ years experience in social media management with documented $1M+ campaign success
- Expertise in social analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Proven ability to build communities from 10K to 100K+ followers
- Advanced knowledge of social advertising platforms (Meta Ads, LinkedIn Campaign Manager)
- Portfolio demonstrating viral content creation and conversion-focused campaigns
- BS/BA in Marketing, Communications, or equivalent experience
- Ability to present to C-suite executives and stakeholders