Job Description
Join our award-winning digital marketing team as a Senior Social Media Manager in Bakersfield's thriving tech corridor. We're seeking a strategic innovator to lead our social media presence for Fortune 500 clients, driving measurable ROI through cutting-edge campaigns. This high-impact role offers competitive compensation, comprehensive benefits, and opportunities for career growth in one of California's most dynamic markets.
Responsibilities
- Develop and execute data-driven social media strategies across 15+ platforms
- Lead content creation calendars with 95% engagement rate targets
- Analyze campaign performance using Google Analytics and Sprout Social
- Manage $500K+ ad budgets with 20% year-over-year growth
- Train and mentor a team of 3 junior social specialists
- Collaborate with C-suite executives on brand positioning
- Report monthly ROI to stakeholders with actionable insights
Qualifications
- 5+ years in social media management with B2B/B2C experience
- Proven success scaling brand awareness (50K+ followers)
- Advanced certification in Meta Blueprint/Hootsuite
- Expertise in social commerce and conversion tracking
- Portfolio demonstrating viral campaigns (1M+ impressions)
- Strong analytical skills with SQL/Excel proficiency
- Ability to travel 10% for client events