Job Description
Join the Apex Digital Group Team
We are seeking a results-driven Social Media Manager to elevate our brand presence in Fort Wayne and beyond. If you have a passion for digital storytelling, data analytics, and community building, we want to meet you.
As a key member of our marketing team, you will craft compelling narratives that resonate with our audience and drive measurable growth.
Responsibilities
- Strategic Content Planning: Develop and execute comprehensive social media strategies across LinkedIn, Instagram, and Facebook to increase brand awareness.
- Content Creation: Produce high-quality, engaging visual and written content, including graphics, captions, and video scripts.
- Community Management: Foster a vibrant online community by actively engaging with followers and responding to inquiries in a timely manner.
- Performance Analysis: Monitor key performance indicators (KPIs) and weekly reports to optimize content performance and ROI.
- Campaign Management: Coordinate with the design team to launch promotional campaigns that align with our quarterly business goals.
Qualifications
- Experience: Minimum of 3-5 years of experience in social media management or digital marketing.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- SEO Knowledge: Solid understanding of SEO principles and how they apply to social platforms.
- Tools: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Asana).
- Creativity: Exceptional writing skills with a keen eye for design trends and aesthetics.