Job Description
Join our dynamic Detroit-based marketing agency as a Social Media Manager and lead digital transformation for top-tier clients! We're offering a competitive sign-on bonus for exceptional candidates who can elevate our clients' social presence in the Motor City's thriving business landscape. If you're passionate about crafting viral campaigns, analyzing engagement metrics, and building brand communities, we want you on our team. Innovate Detroit Marketing provides a collaborative environment with cutting-edge tools and opportunities for career growth.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, LinkedIn, TikTok, Twitter)
- Create engaging content calendars with a focus on Detroit's local culture and trends
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement and respond to customer inquiries within 2 hours
- Collaborate with design team to produce high-quality visual assets
- Report monthly ROI insights to CMO and adjust strategies accordingly
- Monitor industry trends and competitor activities for competitive advantage
Qualifications
- 3+ years of social media management experience with proven campaign results
- Expertise in social analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Strong portfolio showcasing viral content and community growth examples
- Proficiency in graphic design (Canva, Adobe Creative Suite) and video editing
- Deep understanding of Detroit market demographics and cultural nuances
- Google Analytics certification preferred
- Ability to thrive in fast-paced environment with multiple client projects