Job Description
Join our award-winning marketing team in Boston as we redefine digital engagement! InnovateTech Solutions is seeking a dynamic Social Media Manager to amplify our brand presence across all platforms. You'll craft compelling narratives, drive community growth, and translate data into actionable strategies that elevate our market position. This hybrid role offers competitive benefits, professional development, and the chance to shape our digital footprint in one of America's most vibrant tech hubs.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and emerging platforms
- Create engaging content calendars with 95%+ scheduled posts published on time
- Analyze campaign performance using Sprout Social and Google Analytics to optimize ROI
- Manage community engagement with 24/7 response protocols and crisis communication plans
- Collaborate with design teams to produce high-impact visual assets and video content
- Report monthly KPIs to leadership with actionable insights and growth recommendations
- Stay ahead of platform algorithm changes and industry trends through continuous research
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 4+ years social media experience
- Proven track record scaling social communities (minimum 50K followers across platforms)
- Expertise in social analytics tools (Sprout Social, Hootsuite, Brandwatch)
- Portfolio demonstrating successful paid social campaigns (CPA under $5)
- Advanced knowledge of SEO/SEM integration with social strategies
- Experience managing cross-functional teams and external agencies
- Google Analytics and Facebook Blueprint certifications preferred
- Exceptional written communication with attention to brand voice consistency