Job Description
Join our dynamic marketing team in Laredo, TX as a Social Media Manager! We're seeking a creative strategist to elevate our brand's digital footprint across all platforms. This role offers competitive compensation, flexible work arrangements, and opportunities for professional growth in a rapidly expanding digital landscape. Drive meaningful engagement and transform our online presence!
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, TikTok, and LinkedIn
- Create compelling visual and written content calendars aligned with brand voice and marketing goals
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with design team to produce high-quality graphics and video assets
- Monitor industry trends and competitor activities to identify growth opportunities
- Coordinate with sales department to generate qualified leads through social channels
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience in B2B or B2C environments
- Expertise in social media analytics tools and data-driven decision making
- Proficiency with graphic design software (Adobe Creative Suite, Canva)
- Strong understanding of SEO principles and content marketing best practices
- Excellent written and verbal communication skills in English and Spanish
- Ability to manage multiple projects with strict deadlines in fast-paced environments
- Certification in Google Analytics or Hootsuite preferred