Job Description
Join our dynamic marketing team as a Social Media Manager and become the voice of our brand! Innovate Digital Solutions is seeking a creative strategist to elevate our online presence across all platforms. You'll drive engagement, build community, and convert followers into loyal customers in Fresno's growing digital landscape. This hybrid role offers competitive benefits, professional development opportunities, and the chance to shape our brand's digital future.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, TikTok, LinkedIn, Facebook)
- Create compelling content calendars with 80+ pieces of monthly multimedia content
- Analyze performance metrics using Sprout Social and Google Analytics to optimize ROI
- Manage paid ad campaigns with $5K+ monthly budgets and 15%+ conversion rates
- Collaborate with design team to produce on-brand visuals and video assets
- Monitor industry trends and implement platform algorithm updates
- Lead community engagement initiatives with 95% response time under 2 hours
Qualifications
- 3+ years of proven social media management experience with measurable growth metrics
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Google Analytics and Facebook Blueprint certification preferred
- Experience managing B2B and B2C audiences across diverse industries
- Strong understanding of SEO principles and content marketing funnels
- Ability to present data-driven insights to executive leadership
- Portfolio demonstrating successful campaign implementations