Job Description
Are you a creative storyteller with a passion for digital engagement? Apex Digital Solutions is looking for a dynamic Social Media Manager to lead our online presence in Arlington, TX. In this pivotal role, you will craft compelling narratives, manage community interactions, and drive brand growth across all major platforms.
We offer a competitive salary, comprehensive benefits, and a collaborative environment where your ideas will shape the future of our brand.
Responsibilities
- Strategy Development: Develop and execute a comprehensive social media strategy aligned with business goals and target audience.
- Content Creation: Create, curate, and manage high-quality content (images, videos, copy) for Facebook, Instagram, LinkedIn, and TikTok.
- Community Management: Monitor social media channels for trends, feedback, and opportunities to engage with the community.
- Advertising: Manage social media advertising budgets and campaigns to maximize ROI and lead generation.
- Analytics: Analyze performance metrics using tools like Google Analytics and Meta Business Suite to report on KPIs and optimize strategies.
- Collaboration: Work closely with the design and marketing teams to ensure visual consistency and brand alignment.
Qualifications
- Experience: 3+ years of proven experience as a Social Media Manager or similar role.
- Technical Skills: Deep knowledge of social media algorithms and best practices; proficiency in content management systems.
- Communication: Excellent copywriting and editing skills with a keen eye for detail.
- Tools: Proficiency in social media scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).
- Analytics: Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Education: Bachelor’s degree in Marketing, Communications, or related field preferred.