Job Description
Are you a creative visionary with a knack for storytelling? Urban Pulse Marketing is looking for a dynamic Social Media Manager to join our team in the heart of Detroit. We are a forward-thinking agency helping local businesses scale through digital innovation.
In this role, you won't just be posting updates; you will be building a community. You will craft compelling narratives that resonate with our diverse audience across platforms like LinkedIn, Instagram, and TikTok. If you are passionate about the Motor City's revitalization and want to make a tangible impact, we want to hear from you.
Why Join Us?
- Work in a vibrant, collaborative environment in downtown Detroit.
- Access to cutting-edge marketing tools and continuous professional development.
- Competitive salary and comprehensive benefits package.
- Opportunity to work with a diverse portfolio of high-profile clients.
Responsibilities
- Develop and execute a comprehensive social media strategy aligned with brand goals and KPIs.
- Create engaging, high-quality visual and written content (copy, graphics, video snippets) that drives engagement.
- Manage daily community engagement, respond to inquiries, and foster a positive brand voice.
- Analyze performance metrics using tools like Google Analytics and Meta Business Suite to optimize campaigns.
- Collaborate with the design team to produce creative assets for upcoming campaigns.
- Stay up-to-date with industry trends, algorithm changes, and emerging platforms.
Qualifications
- 3+ years of proven experience in social media management or digital marketing roles.
- Excellent copywriting and editing skills with a portfolio of previous work.
- Proficiency in social media scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).
- Strong analytical skills with the ability to interpret data and optimize campaigns for better ROI.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience with video editing software (e.g., Adobe Premiere, CapCut) is a plus.