Job Description
Join our dynamic marketing team at Innovate Digital Solutions as a Social Media Manager! We're seeking a creative strategist to elevate our brand's digital presence across all platforms. This role offers the opportunity to shape our voice, engage with our community, and drive measurable growth in the vibrant Chula Vista market. If you're passionate about storytelling through social media and thrive in a fast-paced environment, we want to hear from you!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, LinkedIn, and Twitter
- Create engaging content calendars with original graphics, videos, and copy aligned with brand guidelines
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to comments, and foster authentic customer relationships
- Collaborate with cross-functional teams to align social initiatives with broader marketing goals
- Stay updated on platform algorithm changes and emerging digital trends
- Report on ROI and present actionable insights to leadership quarterly
Qualifications
- 3+ years of social media management experience with proven portfolio of successful campaigns
- Expertise in content creation tools (Canva, Adobe Creative Suite, Premiere Pro)
- Strong analytical skills with experience in social media analytics platforms
- Excellent written communication with ability to adapt tone for diverse audiences
- Experience managing paid social advertising budgets and campaigns
- Knowledge of SEO best practices and content marketing principles
- Bachelor's degree in Marketing, Communications, or related field preferred