Job Description
Join our award-winning digital marketing team at InnovateTech Solutions, a leading Boston-based tech startup revolutionizing the SaaS industry. We're seeking a visionary Social Media Manager to amplify our brand voice, drive community engagement, and scale our digital presence across platforms. This is a direct-hire opportunity offering competitive benefits, flexible remote work options, and growth opportunities in a dynamic startup environment.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Twitter, Instagram, and emerging platforms
- Create compelling content calendars with 80% organic and 20% paid focus
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement and respond to inquiries within 2-hour SLA
- Collaborate with design teams to produce visual assets and video content
- Coordinate with product marketing for launch campaigns and thought leadership
- Stay ahead of platform algorithm changes and industry trends
- Report on ROI and provide monthly performance dashboards
Qualifications
- 5+ years of social media management experience with B2B tech brands
- Proven track record scaling social communities to 100K+ followers
- Expertise in paid social advertising (Meta Ads, LinkedIn Campaign Manager)
- Proficiency in analytics tools (Google Analytics, Sprout Social, Hootsuite)
- Strong portfolio demonstrating content creation and campaign success
- Experience managing social media crises and brand reputation
- Knowledge of SEO best practices for social platforms
- Bachelor's degree in Marketing, Communications, or related field