Job Description
Join our dynamic team as Social Media Manager in Laredo, TX! We're seeking a creative strategist to amplify our brand's digital footprint. You'll craft compelling campaigns, engage diverse audiences, and drive measurable growth across all social platforms. This role offers competitive compensation, flexible work arrangements, and opportunities for professional development in a thriving border market.
Responsibilities
- Develop and execute data-driven social media strategies across Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Create engaging content including graphics, videos, and written posts tailored to local Laredo audiences
- Monitor social channels, respond to inquiries, and manage community engagement
- Analyze campaign performance using tools like Google Analytics and native platform insights
- Collaborate with sales and product teams to align social initiatives with business goals
- Manage paid advertising campaigns with $5K+ monthly budgets
- Stay current on platform algorithm changes and emerging trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience
- Portfolio demonstrating successful campaign growth (include metrics)
- Proficiency in graphic design tools (Adobe Creative Suite, Canva)
- Experience with social media scheduling platforms (Hootsuite, Buffer)
- Strong analytical skills with ability to interpret data reports
- Bilingual English/Spanish preferred for Laredo market
- Ability to work independently and manage multiple projects