Job Description
Join our dynamic team at Innovate Digital Marketing as a Social Media Manager with flexible hours! We're seeking a creative strategist to elevate our clients' digital presence in San Diego's vibrant market. Enjoy work-life balance with adaptable scheduling while driving impactful social campaigns that resonate with diverse audiences. If you're passionate about storytelling, analytics, and innovation in the digital space, we want to hear from you!
Responsibilities
- Develop and execute data-driven social media strategies across platforms (Instagram, TikTok, LinkedIn, Twitter)
- Create engaging content calendars with original graphics, videos, and copy
- Monitor trends and competitor activity to optimize campaign performance
- Analyze metrics using tools like Sprout Social and Google Analytics
- Manage community engagement and influencer partnerships
- Collaborate with cross-functional teams for integrated campaigns
- Report on KPIs and ROI to clients and internal stakeholders
Qualifications
- 3+ years of social media management experience with portfolio
- Proven success in growing engagement and conversions
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong understanding of platform algorithms and SEO principles
- Excellent written communication and storytelling abilities
- Experience managing budgets and paid advertising campaigns
- Flexible schedule availability including some evenings/weekends
- BA in Marketing, Communications, or related field preferred