Job Description
Join our award-winning marketing team at Bluegrass Digital Solutions, where we empower brands to thrive in the digital landscape. We're seeking a creative Social Media Manager to lead our client campaigns with cutting-edge strategies and compelling content. Enjoy a fully equipped home office setup with premium tools and resources provided to maximize your productivity. Work remotely with optional office space in downtown Lexington, KY, and collaborate with a team passionate about transforming social media engagement into measurable business growth.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, TikTok, LinkedIn, Facebook, Twitter)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze performance metrics using provided analytics tools to optimize campaigns
- Manage paid advertising budgets and ROI reporting for clients
- Stay ahead of emerging trends and platform algorithm changes
- Coordinate with design teams for visual asset creation
- Generate monthly performance reports with actionable insights
Qualifications
- 3+ years managing social media for B2B or consumer brands
- Proven experience with social media advertising platforms (Meta Ads, LinkedIn Ads)
- Proficiency in analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Strong portfolio demonstrating content strategy and campaign success
- Excellent written communication and storytelling skills
- Ability to manage multiple client campaigns simultaneously
- Knowledge of SEO best practices and content optimization
- Experience with graphic design tools (Canva, Adobe Creative Suite)