Job Description
Are you a creative storyteller passionate about the vibrant culture of New Orleans? Crescent City Digital is seeking a visionary Social Media Manager to lead our digital presence and drive brand engagement in the heart of the Bayou State.
We are a forward-thinking agency looking for a dedicated professional who understands the pulse of the local market while excelling in global trends. In this role, you will not just post content; you will craft digital experiences that resonate with our diverse clientele and community.
Why Join Us?
- Competitive salary and benefits package.
- Work in a dynamic, fast-paced environment in the historic French Quarter.
- Opportunity to shape the brand narrative for major clients across the region.
Responsibilities
- Strategic Planning: Develop and execute comprehensive social media strategies that align with business goals and target audience demographics.
- Content Creation: Produce high-quality, engaging visual and written content for Instagram, Facebook, TikTok, and LinkedIn.
- Community Management: Foster a positive online community by engaging with followers, responding to comments, and managing brand reputation.
- Analytics & Reporting: Monitor key performance indicators (KPIs) to track campaign success and provide data-driven insights for optimization.
- Collaboration: Work closely with the design and copywriting teams to ensure brand consistency across all channels.
- Crisis Management: Proactively handle negative feedback and PR issues to protect the company's online reputation.
Qualifications
- Experience: Minimum of 3-5 years of proven experience in social media management, preferably within the marketing or hospitality industry.
- Tools: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and design software (e.g., Canva, Adobe Creative Suite).
- Creativity: Demonstrated ability to create viral-worthy content and adapt to current social media trends.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
- Location: Must be based in or willing to relocate to New Orleans, Louisiana.