Job Description
Join our award-winning digital marketing team in Detroit's vibrant Renaissance Center! We're seeking a passionate Social Media Manager to amplify our brand's voice across all platforms. This hybrid role offers competitive benefits, flexible scheduling, and opportunities for career growth in Michigan's thriving marketing scene.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and TikTok
- Create engaging content calendars with original graphics, videos, and written copy
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Manage community engagement and respond to customer inquiries within 2 hours
- Collaborate with design teams to produce brand-aligned visual assets
- Monitor industry trends and competitor activities
- Report ROI to stakeholders monthly
Qualifications
- 3+ years managing corporate social media accounts
- Proven track record growing engagement by 40%+ year-over-year
- Expertise in social media advertising (Meta Business Suite, LinkedIn Campaign Manager)
- Strong copywriting skills with portfolio examples
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Experience with crisis communication protocols
- Bachelor's degree in Marketing or Communications preferred