Job Description
Join our dynamic Minneapolis-based marketing agency as we revolutionize digital storytelling! Innovate Marketing Group seeks a visionary Social Media Manager to craft compelling narratives that captivate audiences and drive measurable growth. Lead our digital transformation across platforms while collaborating with cross-functional teams to elevate brand presence in competitive markets. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional development in a culture that values creativity and impact.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and Twitter
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze campaign performance using analytics tools to optimize ROI and KPIs
- Manage community engagement, responding to comments and fostering brand advocacy
- Collaborate with design and content teams to ensure cohesive brand messaging
- Monitor industry trends and competitor activities to identify growth opportunities
- Report on social media metrics and present insights to leadership team
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years of social media management experience with proven campaign results
- Expertise in social media analytics platforms (Sprout Social, Hootsuite, etc.)
- Proficiency in graphic design tools (Canva, Adobe Creative Suite)
- Strong understanding of SEO and content marketing principles
- Ability to manage multiple projects with strict deadlines
- Excellent written and verbal communication skills
- Portfolio demonstrating successful social media campaigns