Job Description
Join our dynamic team as a Social Media Manager and become the voice of our brand in the vibrant Tucson market! We're seeking a creative strategist to elevate our digital presence across all platforms. In this pivotal role, you'll drive brand awareness, foster community engagement, and transform social media into a powerful growth engine. If you're passionate about storytelling, analytics, and building authentic connections, we want to meet you!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, Twitter, LinkedIn, and TikTok
- Create compelling content calendars with original graphics, videos, and copy aligned with brand voice
- Monitor industry trends and competitor activities to identify growth opportunities
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with marketing team to align campaigns with business objectives
- Manage paid social media budgets and optimize ad performance
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with experience in social media analytics tools
- Knowledge of SEO/SEM principles and content marketing best practices
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating successful social media campaigns
- Experience with B2B and B2C marketing strategies