Job Description
Join our dynamic marketing team in Memphis as a Social Media Manager to revolutionize our digital footprint! We're seeking a creative strategist to amplify our brand's voice across platforms, drive engagement, and convert followers into loyal customers. You'll collaborate with cross-functional teams to develop data-driven campaigns that resonate with our vibrant Memphis community. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in a collaborative environment.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, Twitter, LinkedIn, and TikTok
- Create engaging content calendars with original graphics, videos, and copywriting
- Analyze campaign performance using analytics tools to optimize ROI and KPIs
- Manage community engagement, respond to inquiries, and foster brand advocacy
- Collaborate with design and sales teams to align digital initiatives with business goals
- Monitor industry trends and competitor activities to identify opportunities
- Manage paid social advertising budgets and A/B test ad creatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience
- Expertise in social analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Strong portfolio demonstrating successful campaign results
- Proficiency in graphic design (Adobe Creative Suite, Canva)
- Experience with social media advertising and paid campaigns
- Exceptional written and verbal communication skills
- Ability to thrive in fast-paced environments with multiple stakeholders